The American Heart Association Has Listed Three Beef Cuts As Part Of Its Food Certification Program, which places the Association’s heart-check mark on food packages to help healthy consumers identify foods that meet criteria for saturated fat and cholesterol. The listing of the three products results in part from the Association’s partnership with the Beef Checkoff Program.
The three beef cuts that met the Association’s criteria for extra lean and now are certified to display the heart-check mark include:
- Boneless Top Sirloin Petite Roast (select grade)
- Top Sirloin Filet (select grade)
- Top Sirloin Kabob (select grade)
The American Heart Association heart-check mark is one of the most trusted icons on food packaging today – and it continues to resonate with health-conscious shoppers, even in a challenging economy. In fact, more than 83% of consumers have an aided awareness of the heart-check mark, and nearly 75% of primary grocery shoppers say the heart-check mark improves the likelihood that they’ll buy a product.
This certification allows retailers to display the heart-check mark on fresh case beef packages, promoting the health benefits of a serving of these particular beef cuts to their customers. This is good news, as many of the food industry’s top brands have certified products. The mark has been shown to influence sales by as much as 5%. In addition, The Beef Checkoff Trade Association Certification simplifies a retailer’s processing and related costs to participate in the American Heart Association’s heart-check mark program, such as waiving of certain fees and significant discounts to participate.
In addition to the three products certified by the American Heart Association, there are many popular beef cuts that meet government guidelines for lean for a single serving, including favorites such as sirloin, flank steak, tenderloin, T-bone steak and 95% lean ground beef. With about 30 lean beef cuts, it’s easy to build great tasting and healthy meals that include America’s favorite protein – beef – with vegetables, fruits and whole grains.
“Lean beef helps Americans build a healthy diet and manage their waistline, because one three-ounce serving provides 10 essential nutrients for about 154 calories, helping you meet the new Dietary Guidelines,”
said Cheryl Hendricks, a registered dietitian with NCBA, which contracts to manage retail marketing efforts for the Checkoff. “With today’s focus on obesity, lean beef is a solution that satisfies our appetites and provides more nutrients for fewer calories than many other foods.”