“Where’s the Seedstock Sector Headed?”

The following article is an opinion piece written by Jacob Mayer on the Cattle Call blog.

A Look into my not so Crystal Ball

By Jacob Mayer

“However, one technology that all too often gets overlooked is beef cattle’s only free lunch – crossbreeding and heterosis. It could be the savior for breed associations as maintaining genetic diversity is critical to the long term success of beef…”

A while back I read a short article by Troy Marshall titled “Where’s the Seedstock Sector Headed?” The piece really got me thinking. Mr. Marshall complimented breed associations for their past successes, looked at the current challenges, and speculated on their role in the future. He also commented that he was opposed to the road the pork industry has taken, which has “rendered [swine breed associations] largely irrelevant.” Long before I had even finished reading, I said to myself, “Isn’t that exactly the direction we are headed?”  Why you ask, well here is why:

Trend #1: Small Number, Large Size: Doing more with less
Trend #2: Eating Inside: Individual animal welfare
Trend #3: Dressed in Black: Too much emphasis on hybrids?

Click here to continue reading the full article and find out more on these three trends. Feel free to comment and leave your opinions for discussion.

Fall 2011 Brangus Sales

Slideshow featuring a few photos from the last few sales including Doguet’s, Salacoa Valley’s, and Magnolia Classic. Feel free to submit your own photos to Brittni Drennan.

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Don’t Miss Out- 2012 BIF Convention

Great opportunity for producers-

The 2012 Beef Improvement Federation Research Symposium and Annual Convention will be held on April 18-21, in Houston, Texas. Mark the dates on your calendar and plan to attend. Watch for more details coming soon to  www.beefimprovement.org under the “convention” tab. The IBBA will also continue to keep you updated on details as we get them.

Get involved in the NCBA Trade Show

Brangus breeders have a huge opportunity to partner with IBBA as well as other Brangus breeders to participate in the upcoming NCBA Annual Convention and Trade Show!

Don’t miss the chance to get in front of Commercial Cow/Calf Producers, Feedlot Operators, and many other segments of the Beef Industry.

View the NCBA Member Participation Flyer to learn more!

Get involved. Share your story with #SM.

Social media is “a great tool for organizations such as National Cattlemen’s Beef Association to use to get our message out to people who otherwise would’t hear it.”
-Bill Donald, 2011 NCBA President 

Current National Cattlemen’s Beef Association President Bill Donald demonstrates how he utilizes social media (SM) to communicate and explains importance of using SM tools.

Get involved. Share your story. We’ll help you get started.

Social Media

Don’t get overwhelmed. You don’t have to have your own weekly video series to communicate. Start out with a few simple Facebook status updates or a couple of short tweets once a day. Once you have the basics down, you can begin posting photos and videos or even start your own blog!

There are some great online resources to help you along your social media adventure! First, you need to know who your audience is. Identifying your target audience will enable you to better tailor your message so it reaches the type of people you want to attract to your site. It also makes your site more valuable if you’re posting information relevant to your audience. This article will help you identify your target audience: http://www.writingthoughts.com/?p=876 

Second, you need to understand what SM platform (Facebook, Twitter, YouTube, etc.) is most beneficial for the message(s) you’re trying to send. This article will help you determine which platform to use when sending a message: http://bestbloggingtipsonline.com/5-days-turn-your-blog-into-social-media-hub-day-3-building-blocks/

Don’t get frustrated when you begin using these social media tools. There are online resources, tutorials and blogs you can refer to for help. As you get more comfortable with the terminology and posting material becomes more routine, you’ll soon find you have unlocked a whole new world. You’ll have more followers, fans, tweets, posts, videos, photos and information than you know what to do with. You’ll have access to more information, and you’ll know exactly where and how to find the resources you were looking for.

As always, you can contact Brittni Drennan at the IBBA office if you have more questions about using social media.

Here are some links you might find helpful:

Send us your Photos!

We would love to feature your photos in our gallery as well as in our album on our Facebook page. All you have to do is e-mail them to us. We look forward to seeing them!

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Approved Funding for DNA Project

IBBA Board of Directors approved funding for a DNA project that will genotype the Brangus breed in order for a gene marker map to be developed in order to produce Genomic Enhanced EPD for Brangus cattle. While other cattle breeds like Holstein and Angus are well on their way to routinely using Genomic Enhanced EPD’s for genetic selection, all other breeds must develop their own breed specific DNA Marker Map.

The details of the project are still being assembled. As more information is developed, IBBA members will be notified and given the opportunity to participate. Expect to see the details of this project and how to participate by early November.