Brangus will be featured on the popular show The American Rancher on RFD-TV throughout next week. Geared toward and widely viewed by a true ranching audience of more than 100,000 weekly viewers, The American Rancher is a half-hour television series enjoying its eighth year of being included in the RFD-TV lineup.
“We are really excited about this upcoming episode and know it will be a great way to showcase the application of Brangus genetics in the commercial beef industry,” said Ben Spitzer, Commercial Programs Director at the International Brangus Breeders Association (IBBA).
The episode highlighting operations successfully implementing Brangus genetics will air three times during the first week of October, just ahead of many fall cattle sales. Cattle enthusiasts and those involved in the beef industry are encouraged to tune in to The American Rancher, and set the DVR to record the following shows: Monday, October 1, 2012, at 8:00 p.m.; Tuesday, October 2, 2012, at 10:00 a.m.; and Sunday, October 7, 2012, at 11:00 a.m.
According to The American Rancher website, the television series educates audiences about the ranching lifestyle and the people working to shape the industry from a more personal perspective. The series has featured a variety of beef breeds and successful producers from all over the country. Visit The American Rancher website for more information about the series at www.theamericanrancher.com.
For more information about the advantages of Brangus genetics and IBBA marketing programs, visit the IBBA website at www.GoBrangus.com.
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