Brangus Opportunity at 2013 NCBA Convention

Once again, Brangus breeders have a huge opportunity to partner with IBBA as well as other Brangus breeders to create a tremendous promotional atmosphere at the upcoming

NCBA Annual Convention and Trade Show
February 6-9, 2013, in Tampa, Florida 

The Cattle Industry Convention is the oldest and largest convention for the cattle business and one of the most well attended cattle industry events of the year. The convention and trade show create a unique, fun environment for cattle industry members to come together to network, create policy for the industry and to have some fun! If you’re in the cattle business, then you need to be in Tampa, Florida.

View the flyer to find out how you can partner with IBBA and participate in NCBA to take advantage of the opportunity to get in front of commercial cow/calf producers, feedlot operators and many other segments of the beef industry. Deadline to commit is December 15, 2012, and materials are needed by January 4, 2013.

2013 NCBA Member Participation Flyer

 

 

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Southern Accent Farm Receives Agricultural Environmental Leadership Award

Tallahassee, FL– Florida Commissioner of Agriculture Adam Putnam recognized Allen and Nicki Smith, owners and operators of Southern Accent Farm of Okeechobee, Fla., as the recipients of the 2012 Agricultural Environmental Leadership Award. Sponsored by the Florida Department of Agriculture and Consumer Services, the award recognizes agricultural enterprises that demonstrate leadership in developing and implementing innovated and progressive techniques to safeguard the environment and conserve natural resources.

“Agriculture is not your stereotypical Norman Rockwell painting,” said Commissioner Putnam. “These operations are just two examples of how the industry is using high-tech solutions and innovation to maintain its position as one of the state’s strongest economic pillars, but also ensure that the natural resources Florida is known for are available for generations to come.”

Southern Accent Farm is a purebred Brangus and commercial cattle operation, which utilizes a full suite of water quality best management practices, allowing the farm to harness the natural pressure of an artesian well to supply a series of water troughs to their pastures. The ranch is also home to the largest commercial solar array in the glades Electric Coops territory, producing enough electricity for the operations of the 824-acre ranch.

Commissioner Putnam recognized Southern Accent Farm as well as Deroose Plants, Inc., with the awards at the Florida Farm Bureau Federation’s Fall Annual Meeting October 24-26, 2012, in Ponte Vedra Beach, Fla.

Thanks to the Florida Department of Agriculture for recognizing the Smiths and for providing the media content. For more information about the Agricultural Environmental Leadership Award, visit www.florida-agriculture.com/business/awards/agenviron/.

Visit www.GoBrangus.com to learn more about the benefits of Brangus genetics.

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Successful Brangus Producer Knows What Customers Want

By Brittni Drennan, IBBA Communications Coordinator

Don and Sherry Atkinson

Anyone who is an expert in marketing will tell you the key to a successful marketing plan is to know your audience. When you know who your audience is, you can better serve them and market a product that fits their needs. Don Atkinson may not claim to be an expert in marketing, but he knows exactly who his customers are and what kind of product will fit the needs of their operation.

“I want my customers to be successful in their endeavors,” Atkinson said. “I know my product and offer customers one type of cow that can thrive in their environment.”

A fourth generation cattleman, Atkinson knew at an early age what his calling was in life. Running cattle has always been a staple and a way of life in his family. Atkinson partnered with his father until his passing in 2001, and Atkinson took full ownership of the business and began ranching full time. His ultimate goal is to be remembered for creating a mother cow that thrives in her environment and maintains longevity.

Together, Atkinson and his wife of almost five years, Sherry, run 240 commercial Brangus cows and some registered Brangus cattle in Mullins, S.C. Atkinson switched to breeding Brangus when he bought his first bull in 1990 from Graham DuBose and John Spitzer. After breeding his commercial herd to the Brangus bull, he realized the advantages Brangus genetics had to offer, especially for the environment he was surrounded by near the east coast.

“People need to take advantage of crossbreeding to take advantage of all the opportunities hybrid vigor provides,” Atkinson said. “Crossbreeding allows producers to incorporate all the benefits of improved weaning weights, milk, [intramuscular fat] IMF and others.”

Shortly after buying his first bull and being pleased with his results, Atkinson went to Cow Creek’s Brangus sale in Mocksville, N.C., where he was introduced to Joe Reznicek’s breeding program. Atkinson has now been using genetics from Cow Creek for the last 21 years by utilizing artificial insemination (AI) techniques.

In 2010, Atkinson began breeding his Brangus cows to a registered Angus bull to create Ultrablack calves, following Reznicek’s model. According to Atkinson, his customers in Georgia, Florida, Mississippi and Alabama want purebred Brangus to perform better in a harsher climate. However, Ultrablack cattle enable him to market his Brangus genetics to his customers farther north of the Gulf Coast states.

2012 Weaned Heifer Crop

“If I’m selling to a breeder in Florida, they need to be Brangus to withstand the heat and humidity,” Atkinson said. “Here, not as many people take advantage of the heat tolerance that Brangus provide. They want Ultrablack bulls with a little less percentage Brahman blood. Registered Ultrablacks allow us to introduce Brangus genetics to those who are skeptical.”

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