Why I Import U.S. Brangus Genetics

carlos ojea_72dpiA fifth generation producer from Argentina, Carlos Ojea Rullan and his family have been involved in the cattle business since 1878. One of the world’s most prestigious cattleman, Ojea has chosen the Brangus breed as a personal investment. In 2010, he started a new cattle company, and after much research, decided that Brangus was the best option for his new operation.

Ojea manages or consults 17 other cattle companies as well as his own family’s operations. In the last 20 years, these ranches have collectively obtained the world record of 124 Grand Champions, Reserve Grand Champions and Third Best bull or female titles in the prestigious global Palermo Show in the Angus, Brangus, Hereford, Braford and Shorthorn breeds.

Ojea has also served as a respectable judge in numerous show rings around the world. In the last six years, he has judged 18 of the most prestigious shows in for the Brangus, Angus, Hereford and Braford breeds. Having judged shows in the United States, Canada, Brazil, Argentina, Mexico, Paraguay and Colombia, his extensive experience and knowledge makes him one of the most demanded judges in the world.

“I have been involved in the cattle business for 35 years, more than 70 percent of my lifetime,” Ojea said.

Ojea said there were very few things in his life as a cattleman that have impressed him more than the Brangus breed.

“The breed’s versatility and ability to adapt to any kind of land and limitations in the Northern Argentina’s hot subtropical climate really caught my eye since the beginning,” Ojea said. “This part of our country has high temperatures that rise up to 50 degrees Celsius with all the insects and forage limitations that these conditions generate.”

In recent years, Northern Argentina has been showing an amazing increase in numbers and quality of cattle. Ojea recognizes the Brangus breed as one of the contributors of this genetic improvement.

“Because of this phenomenon, the demand of quality bulls and heifers is increasing every year with more breeders getting involved,” Ojea said. “We put a lot emphasis on selecting Brangus that will work in the real world.”

carlos ojea_show

Ojea said producers select for longevity, functionality, productivity, fertility and need to have the capacity to produce good quality meat in subtropical weather conditions. He said their commercial breeders put a lot of weight on phenotype and demonstrate functionality and beef production in one package. “That means moderate frame, thick, deep and powerful bodies as well as short hair,” Ojea said.

“We have been using some American Brangus genetics, both black and red,” Ojea said. “When we look for an American Brangus bulls, we try to find open pedigrees, good EPDs, fundamentally moderate frame and powerful phenotype that will adapt appropriately to our environment. These kinds of American genetics have been very helpful in our advancement in quality.”

Ojea is regarded as one of the most renowned cattlemen of our time, and is well known for his leadership and advancements made in the industry for improving genetic quality.

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