Past President Spotlight- Ludwig Brand

The Past President Spotlight is a column we feature in our bi-monthly publication, the Brangus Journal. We hope you learn from these great leaders who have extensive experience and expertise in their respective fields.

Ludwig Brand
IBBA President 1980-1981

An article in the August 1983 issue of the Brangus Journal uses three words to describe Ludwig Brand- dedication, determination and enthusiasm.

This past IBBA president was born in Hamburg, Germany, in 1933. His family moved to Poland where they were in the business of selling and exporting hides having offices in Houston and in Europe. Brand’s father was in the United States on business when World War II erupted. After weathering the war in Poland, Brand and his mother were able to join his father and move to the U.S. in 1949.

When Brand enrolled in the University of Houston at age 16, he took a full load of college courses during the day and studied and learned to speak English at night. Just after five years of living in the U.S., Brand received a Bachelor of Science degree in animal husbandry in 1954. Brand then served two years of active duty in the U.S. Coast Guard before returning to Houston to join the family’s cattle hide business, Southwestern Trading Company. In 1965, he bought the present ranch in Round Top, Texas, where Brand and his wife, Judy, continue to raise Brangus cattle.

Brand began using Brangus genetics after he purchased four Brangus bulls from Diamond M Ranch to breed his Hereford cows and has since been a devoted leader and avid supporter of the breed and the IBBA. Brand started his registered herd with a group of 25 heifers bred by Bud Adams Ranches and gradually grew his herd count and obtained more land. Brand and Judy hosted annual sales for approximately 12 years. They use proven genetics derived from their own breeding program and introduced new bloodlines from time to time. While concentrating on increasing weights at weaning and yearling, Brand said his goal is to produce a very consistent calf crop year after year.

Perhaps Brand’s biggest contribution to the breed was his integral role in organizing and leading the three fundraisers essential for establishing the IBBA headquarters building and preventing the association from incurring any debt. The Building Fund Drive and the Art Fund Drive alone generated $900,000 from Brangus breeders. Many breeders and IBBA members remember The Crowning Event in which Brand and Judy were instrumental in organizing that completely paid off the new building located on 5750 Epsilon in San Antonio, Texas. Ground breaking for the new building started April 11, 1985.

“People were willing to give something of themselves and wanted to further the breed,” said Brand in an article recorded in the August 1999 issue of the Brangus Journal. “IBBA members truly built this building. We had members in all phases who had expertise, and they gave their knowledge and time freely.”

Brand became an IBBA member in 1967 and has since fervently served the association, its members and the Brangus breed. He served on too many committees to mention and served as president of the Texas Brangus Breeders Association (TBBA). He was recognized as IBBA’s Breeder of the Year in 1983 and received the Pioneer Award in 2011. Brand was also an inductee into the Brangus Breeder Hall of Fame sponsored by the Heart of America Brangus Breeders Association.

With his longevity and experience in the industry, he recognizes the opportunity cattle producers are being provided and encourages Brangus breeders take initiative

“The future of the entire beef industry looks brighter than ever,” Brand said. “We have a rare situation when the inventory is the lowest it has been in some fifty years and the domestic demand and exports are increasing.”

He said the Brangus breed needs a unified effort, one voice and unselfish dedication to this great breed to make advancements in the industry.


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