The IBBA is hosting a winter photo contest. Send us your best winter Brangus photo(s), and you could be featured in the January issue of the Brangus Journal!
MANHATTAN, Kan. [Oct. 28, 2013] – The Beef Improvement Federation (BIF) will host a Genetic Prediction Workshop in Kansas City, Mo., on December 12-13, 2013, at the Holiday Inn KCI Airport and KCI Expo Center, 11728 NW Ambassador Drive.
The conference is designed to give academic, allied industry, breed association staff and cattle producers a forum to learn about and discuss the latest developments in beef cattle genetic evaluation strategies. The implementation of genomics technologies in national cattle evaluation systems will be the focus of discussion. Speakers will highlight the experiences and current status of technology deployment at several major US breed associations, experiences developing genomic predictions of genetic merit and alternate strategies for computation of genomically enabled EPDs. The conference will also feature discussion of planned modifications to the system used to compute the Across Breed EPD adjustment factors at the US Meat Animal Research Center.
A USDA multi-state project (NCERA-225) focused on implementation and strategies for national beef cattle genetic evaluation will meet prior to the Genetic Prediction Workshop. This meeting will feature station reports and research updates from a number of committee members.
Registration for the BIF Genetic Prediction Workshop is $100 and includes a buffet breakfast, lunch, dinner and breaks during the conference. For NCERA committee members, an additional registration of $25 is required and includes a breakfast and break for this portion of agenda. Attendees must preregister for the events by December 1, 2013. Online registration and full agenda is available at http://www.ksubeef.org in the ‘Upcoming Beef Events’ section.
LODGING: A room block is available through November 8, 2013 at the Holiday Inn KCI Airport. Room rates are $94 plus applicable tax and are available the nights of December 11 and 12. Conference attendees should call the hotel reservations department directly at 1-800-957-4654 and identify themselves with the NCERA-225 & BIF Genetic Prediction Workshop block. Reservations made after 11/8/2013 are accepted based on room type and group rate availability.
For more information about the BIF Genetic Prediction Workshop or the NCERA-225 meeting please contact Dr. Bob Weaber at 785-532-1460 or email@example.com or Lois Schreiner at 785-532-1267 or firstname.lastname@example.org.
by Tyler Dean, Junior and Shows Coordinator
International Brangus Breeders Association
In management and decision-making, according to Wikipedia, buy-in (as a verb or noun) signifies the commitment of interested or affected parties to a decision (often called stakeholders) to ‘buy into’ the decision, that is, to agree to give it support, often by having been involved in its formulation.
You might be questioning how this has anything to do with the cattle business and especially with our Journal’s focus on marketing and promotion. My response – it has everything to do with any successful marketing or promotion campaign. Even more, it has huge ramifications in the seedstock business in today’s world.
Today’s commercial producers are more educated than ever before. They have an unlimited stockpile of resources available to them via the internet, and they are using those resources to make their decisions. They are no longer just merely looking for a bull to turn out on some cows. They want to know how the bull has been raised, what performance tests he has been subjected to, how he compares to his contemporaries and how he compares to another ranch’s animals.
Marketing and promotion is essential to get these producers to look at your operation as their source for genetics; however, without them “buying-into” your operation, your development programs and your customer services, they probably won’t be loyal, repeat customers.
As stated, marketing and promotion is integral to getting customers to your doorstep, but how do you start them on the path to buying into your operation? Well, the first step is explaining your operation, your goals, your production practices and the services you provide. Show them your data, your research and why your practices are working. Give them examples of other successful customers.
Next you must follow up with them. Make sure the genetics they obtained from you are working in their given production structure. You must let them know you are genuinely concerned about their success.
Lastly, you have to adjust your program based on the feedback you receive. A “take it or leave it” attitude just will not work in today’s world. Customers have too many options to put up with that kind of philosophy. If your customers can brag about how great their genetic supplier is to their neighbor and how much you have helped them be successful, that is the pinnacle of customer buy-in.
The same can be said about our association on all levels. Without buy-in from our Board of Directors, policies and procedures do not get passed and disseminated to our membership effectively. The same can be said about the lack of buy-in from our staff. Without buy-in from our breeders, those policies and procedures become a source of duress and dissension. Thorough communication among all parties is imperative. That is why the IBBA has developed a strategic plan and implemented specific goals and objectives to guide the association and decision making. It serves as an open communication system to the Board of Directors, the staff, membership and our customers and allows everyone to see where the association’s priorities lie. Without buy in from every angle, goals will not be achieved and the breed will decline and suffer simply from a lack of buy in. Are we not all on the same team? Do we all not want to see the breed progress and our members succeed?
As breeders, I encourage each and every one to be involved in the workings of our association and go ALL IN on this great breed. The future holds a lot of promise for our great breed if we can pull together and position ourselves as THE choice for the rebuilding the American cowherd.
This article was previously published in the October 2013 issue of the Brangus Journal. Tyler Dean writes a column in each issue. You can read more of Tyler’s columns as well as the Brangus Journal online.
The Past President Spotlight is a column featured in the bi-monthly publication, the Brangus Journal. We hope you learn from these great leaders who have extensive experience and expertise in their respective fields.
Stacy Sproul Hayes
IJBBA President 2000-2001
Like many juniors who grow up in the International Junior Brangus Breeders Association (IJBBA), Stacy Sproul Hayes has extensive experience in the Brangus breed having been involved in her family’s registered Brangus operation in Isabella, Okla. Hayes was initially involved in the Oklahoma Junior Brangus Association, which led to her involvement at the national level, and she served as the IJBBA President on the Board of Directors in 2000-2001.
Sproul Brangus was a partnership between Hayes’ dad, Ron, and his brother, Wally. She traveled, hauled, showed with and competed against her brothers, Scott and Clint, and her cousins, Andy and Emily. The operation truly was a family affair, and they shared in each other’s accomplishments and big wins.
“Between five kids and one herd, I was just as excited when my cousins or brothers won as when I won,” Hayes said. “I was very fortunate that we didn’t have to go out and buy a lot of show cattle. We bred and raised them on our own operation, and that was a true blessing, I feel, for a ranch to support five kids showing very competitively where so many lessons were learned.”
In 1996, Hayes won Supreme Champion at the National Junior Brangus Show (NJBS) in Kansas City after winning her division and the Grand Champion Owned Female. The female was one that she and her family bred and raised. She also won Reserve Champion Senior Calf in the Owned Show in Lake Charles in 2000. But, the family was involved in more than just the show ring.
“I was as involved as one possibly could be,” Hayes recalled. “I was on the board for a long time, and I really enjoyed every minute of it. My first National Junior Brangus Show was in 1990 in Wichita, Kan., and I didn’t miss a national show until after my last one in 2002.”
Hayes was crowned the IBBA Queen in 1998-1999 and served on the Board of Directors in numerous capacities from 1997 to 2002. She participated in almost every contest she could including the poster contest, quiz bowl and salesmanship in which she was most competitive. Hayes said she gained so many opportunities and learned many life lessons while serving on the junior board.
“I feel like it helped me be a more outgoing person, and now I can walk into a situation and meet people,” Hayes said. “I moved from Oklahoma to Louisiana, and being involved in the IJBBA has helped me feel more comfortable being exposed to new and different situations. I even learned about the small things; the board taught me how to host meetings, travel as a group, navigate yourself around new places and how to be independent.”
Hayes obtained a degree in Elementary Education from Oklahoma State University in 2005. She now lives in Kinder, La., with her husband, Cody, and two young boys, Guy (six) and Gage (three), where she teaches fifth grade reading. The Hayes family lives on Cody’s family’s rice farm and is involved in showing pigs at the national level. Guy also has a steer he will show at Southern University in the spring after he turns seven.
“My goal was to be a positive role model for the kids I was setting an example for,” Hayes said. “Get involved and meet people both inside and outside your state because those people will remain contacts, and you just don’t know who you might need one day. Step out of your comfort zones and try new things because you never know what great experiences you might have.”
For more information about IBBA’s past presidents, visit www.GoBrangus.com/member.