Brangus Association Hires Bates on Staff

Jason Bates, Director of Field Services and Commercial Marketing

Jason Bates, Director of Field Services and Commercial Marketing

SAN ANTONIO, TX [Jan. 3, 2014]– Jason Bates recently joined the staff at the International Brangus Breeders Association (IBBA) headquartered in San Antonio, Texas. As the Director of Field Services and Commercial Marketing, Bates will assist in member relations, bridging the gap between the association and its members while increasing the Brangus breed’s exposure in the commercial marketplace.

“I’m really excited to be working with the Brangus association because they’re doing everything right as far as collecting performance data, adopting the latest technologies, and positioning themselves to excel in the commercial cattle industry,” Bates said. “In today’s market and cow numbers where they are, I believe Brangus is producing the right product to help rebuild the nation’s cowherd.”

A native of Java Center, N.Y., Bates was very active in the show circuit showing numerous breeds of cattle, and his parents bred Thoroughbred horses and were involved in the horse racing industry. Bates received his education from Northeastern Oklahoma A&M College in Miami, Okla., and Cornell University in Ithaca, N.Y., where he studied Agriculture Education and Animal Science. He also received his certificate in Auctioneering from the Worldwide College of Auctioneering in Mason City, Iowa.

Bates started out his career working for several custom fitting outfits all over the country and managed a show barn facility in southwestern Missouri. He was also a sale manager and has extensive knowledge and experience marketing cattle, and he understands both ends of the marketing spectrum. Bates also has prior experience with a breed association.

“Jason brings a wealth of practical experience to his position, and I am anxious to see his videography, photography and marketing talents be showcased in future IBBA marketing and communication programs,” said Dr. Tommy Perkins, IBBA’s Executive Vice President. “He has worked in all facets of the purebred industry and understands the importance of data collection using technologies such as ultrasound, feed efficiency and genomics. He is also committed to implementing the genetic gains required by the commercial industry.”

For more information about the IBBA, visit View Bates’ contact information on the contacts page.



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