Two Brands, One Vision

Brangus Operations Join Forces to Form Partnership

SAN ANTONIO, TX – Doguet’s Diamond D Ranch, with locations in Poteet, McCoy and Beaumont, Texas, and Crochet Cattle Company in Lafayette, La., announce the formation of a new Brangus partnership to combine desirable Brangus genetics.

Doguet’s Diamond D, long known for performance cattle that are dominant in the showring as well as the pasture, was the 2011 Brangus Breeder of the Year. Doguet’s exhibited the 2012 International Grand Champion bull, the 2013 International Grand Champion Female and 2012 Show Heifer of the Year, DDD MS Barbara 804Y61. The 2013 Futurity Grand Champion female, CMR MS Lanie 488Z, was sired by DDD Black Gold 804S25 and out of a female purchased in the Doguet’s 2010 annual sale. The 2013 National Junior Heifer Show Grand Champion, DDD MS Chariti 88Z10, was purchased in the 2012 Doguet sale by the Johnston family. Doguet’s Hercules has been awarded the Show Sire of the Year twice and has sired many winning offspring. Doguet’s also continue to focus on bulls for South Texas ranchers, selling 72 bulls in last fall’s sale for an average of $3,955.

The Crochet Cattle Company herd is the oldest continuously operated Ultrablack herd in the nation. It began 17 years ago as a data driven beef cow herd and, in its current form, writes some of the highest IMF EPDs in the Brangus industry. The herd is third and fourth generation Ultrablack (50 percent Brangus and 50 percent Angus) for added consistency and has been selected for fertility, milk, udder quality and real world performance on grass in the hot and humid conditions of south Louisiana.

The two programs will operate as one unit with one vision. They will combine the strengths of their programs while maintaining the individuality of their breeding operations and their brands. They will multiply the elite genetics present in both herds while capturing and infusing those genetics in both. Their mission is to produce the most powerful, proven and consistent Brangus and Ultrablack cattle available in the beef cattle industry and to grow their market share and numbers to meet that demand.

Doguet’s Diamond D production sale is scheduled for Saturday, October 19, 2013. They will sell 100 Brangus and Ultrablack bulls and 60 registered Brangus and Ultrablack females.

For more information about Brangus and the IBBA, visit

Past President Spotlight- Ludwig Brand

The Past President Spotlight is a column we feature in our bi-monthly publication, the Brangus Journal. We hope you learn from these great leaders who have extensive experience and expertise in their respective fields.

Ludwig Brand
IBBA President 1980-1981

An article in the August 1983 issue of the Brangus Journal uses three words to describe Ludwig Brand- dedication, determination and enthusiasm.

This past IBBA president was born in Hamburg, Germany, in 1933. His family moved to Poland where they were in the business of selling and exporting hides having offices in Houston and in Europe. Brand’s father was in the United States on business when World War II erupted. After weathering the war in Poland, Brand and his mother were able to join his father and move to the U.S. in 1949.

When Brand enrolled in the University of Houston at age 16, he took a full load of college courses during the day and studied and learned to speak English at night. Just after five years of living in the U.S., Brand received a Bachelor of Science degree in animal husbandry in 1954. Brand then served two years of active duty in the U.S. Coast Guard before returning to Houston to join the family’s cattle hide business, Southwestern Trading Company. In 1965, he bought the present ranch in Round Top, Texas, where Brand and his wife, Judy, continue to raise Brangus cattle.

Brand began using Brangus genetics after he purchased four Brangus bulls from Diamond M Ranch to breed his Hereford cows and has since been a devoted leader and avid supporter of the breed and the IBBA. Brand started his registered herd with a group of 25 heifers bred by Bud Adams Ranches and gradually grew his herd count and obtained more land. Brand and Judy hosted annual sales for approximately 12 years. They use proven genetics derived from their own breeding program and introduced new bloodlines from time to time. While concentrating on increasing weights at weaning and yearling, Brand said his goal is to produce a very consistent calf crop year after year.

Perhaps Brand’s biggest contribution to the breed was his integral role in organizing and leading the three fundraisers essential for establishing the IBBA headquarters building and preventing the association from incurring any debt. The Building Fund Drive and the Art Fund Drive alone generated $900,000 from Brangus breeders. Many breeders and IBBA members remember The Crowning Event in which Brand and Judy were instrumental in organizing that completely paid off the new building located on 5750 Epsilon in San Antonio, Texas. Ground breaking for the new building started April 11, 1985.

“People were willing to give something of themselves and wanted to further the breed,” said Brand in an article recorded in the August 1999 issue of the Brangus Journal. “IBBA members truly built this building. We had members in all phases who had expertise, and they gave their knowledge and time freely.”

Brand became an IBBA member in 1967 and has since fervently served the association, its members and the Brangus breed. He served on too many committees to mention and served as president of the Texas Brangus Breeders Association (TBBA). He was recognized as IBBA’s Breeder of the Year in 1983 and received the Pioneer Award in 2011. Brand was also an inductee into the Brangus Breeder Hall of Fame sponsored by the Heart of America Brangus Breeders Association.

With his longevity and experience in the industry, he recognizes the opportunity cattle producers are being provided and encourages Brangus breeders take initiative

“The future of the entire beef industry looks brighter than ever,” Brand said. “We have a rare situation when the inventory is the lowest it has been in some fifty years and the domestic demand and exports are increasing.”

He said the Brangus breed needs a unified effort, one voice and unselfish dedication to this great breed to make advancements in the industry.

Brangus Association Members Pass Bylaw Change

SAN ANTONIO, TEXAS – The International Brangus Breeders Association (IBBA) membership voted recently to pass the bylaw change pertaining to Ultrablack and Ultrared cattle by a 70 percent margin. After much debate and discussion, votes were cast to pass the amendment allowing IBBA members to breed up to Brangus utilizing Ultrablack and Ultrared animals.

“This initiative will allow the incorporation of new Angus genetics into the Brangus population by an alternate method compared to the traditional process starting with Angus and Brahman as the first cross,” said Dale Kirkham, a member of the IBBA’s Breed Improvement Committee, in the December 2012 issue of the Brangus Journal.

Like the traditional Angus x Brahman approach, using Ultrablacks to breed up to Brangus will require three crosses to reach purebred status. Offspring of the first cross Ultrablacks (Angus x Brangus) mated back to Brangus (Ultrablack x Brangus) are genetically 3/4 Brangus. When these individuals are mated back to Brangus (3/4 Brangus x Brangus), their calves will be 7/8 Brangus and considered purebred Brangus. According to the amendment to Section I of Article V in the IBBA Bylaws, those animals will now be eligible for registration in the IBBA registry database.

Members were allowed to vote by mail-in ballot until December 31, 2012, and in person at the IBBA business meeting Friday March 1, 2013. For more information, visit IBBA’s website at

Junior Spotlight- Emily Jackson

IBBA features Emily Jackson in the Junior Spotlight. From Waco, Texas, Emily is the reigning Miss International Junior Brangus Association Queen and is actively involved in the IJBBA. Emily has a strong passion for the agriculture industry. She is currently a junior at Texas Tech University and wishes to be a lobbyist or an advocate for the agriculture industry, disproving false claims made by organizations with an anti-meat agenda. Watch the video to see how the IJBBA has made an impact on Emily’s life.

Find more videos on our website at

Brangus Producer Inducted into the Cowboy Hall of Fame

SAN ANTONIO, TX [October 5, 2012] – R.L. Robbs, President of the International Brangus Breeders Association (IBBA) Board of Directors, was inducted into the Willcox, Ariz., Cowboy Hall of Fame Thursday, October 4, 2012. He was selected and honored by his peers for his involvement and dedication to the livestock industry at the local, state and national levels, as well as for his stewardship and preservation of natural resources.

“I feel honored to be recognized by my community and peers as someone who is just doing what they love to do every day,” Robbs said. 

R.L. Robbs

R.L. Robbs, President of the IBBA Board of Directors, of Willcox, Ariz., was recently inducted into the Arizona Cowboy Hall of Fame for his dedication and service to the cattle industry.

The Willcox Chamber of Commerce and Agriculture hosted the 30th annual Cowboy Hall of Fame dinner to recognize Robbs and two other inductees, Chad Bourne and Jack Post. These deserving inductees exhibit compelling work ethics, perseverance and genuine characteristics of a treasured heritage and lifestyle.

Robbs grew up on a small farm in West Texas and graduated from Plainview High School. He continued his higher education at West Texas State University, now West Texas A&M University, in Canyon, Texas, where the highlight of his collegiate career was winning the collegiate livestock judging contest at the Houston Livestock Show his senior year. After receiving his bachelor’s in Animal Husbandry, Robbs worked on his graduate work at New Mexico State University in Las Cruces, N.M., and then served two years in the United States Army. Following his time in the service, Robbs moved to Willcox, Ariz., where he met and married his wife, Sally. Together, they own and manage Robbs Brangus cattle operation.

Robbs has been breeding, showing and promoting Brangus cattle for the last 45 years and has proven to be a tremendous asset to the cattle industry. He has been a dedicated member of the Southwest Brangus Breeders Association (SWBBA) for most of his professional career and has also been an integral supporter of the Southwest Junior Association.

For more information about Robbs and other Brangus operations, visit

About the Willcox Cowboy Hall of Fame:

In early 1983 a small group of Willcox leaders launched an effort to honor one of the important resources of the Willcox area – its people. The first six charter members were selected and their portraits painted ready for the first induction ceremony held in September 1983. The inaugural event was celebrated with a steak dinner and proved to be a great success. While initially housed at the Willcox Chamber of Commerce building, the Cowboy Hall of Fame portrait gallery is currently located in the Rex Allen ‘Arizona Cowboy’ Museum in the historic downtown area.


New Technologies and Old Techniques Key to Young Producer’s Success

By Brittni Drennan, IBBA Communications Coordinator

Most involved in the cattle industry are aware of a potential threat that began creeping up in the minds of producers across the nation and is gaining speed as it quickly approaches. The question lingering among farmers and producers is, “Who is going to lead the future of agriculture”?

While many producers are ready to hand down the reins of their operations, there are fewer young people willing to take over. However, that does not mean there are not still some out there willing to jump in and give it a try.

Brody Wallis grew up in Atoka located in southeastern Oklahoma and was always drawn to the agriculture industry. He was raised on his family’s small ranch in which a commercial cow-calf operation was in place to manage the property as well as keep family ties to the cattle industry. He then began taking more of an interest in the cattle operation as he was exposed to agriculture through 4-H and showing cattle throughout high school in FFA. He especially enjoyed visiting relatives on larger cattle operations in north Texas where he was able to watch and learn how large-scale commercial cattle ranches operated.

Wallis started college at Oklahoma State University with the intent of practicing large animal veterinary medicine. He later decided that he wanted to be in the beef industry in another capacity. He changed his Animal Science option from pre-vet to business and began taking classes in economics and range management to gain knowledge that would prepare him for a future in the cattle industry. His formal education helped Wallis form the basis for a small herd of cows on his family ranch.

“As a long-term goal, I want to be a producer who can make a positive impact in the industry,” Wallis said. “With an aging industry and aging producers, there are going to be more opportunities for young producers to introduce new ideas and perspectives to advance and grow the industry all while maintaining the values and beliefs that leaders ahead of us instilled.”

Wallis grew up around commercial cow-calf operations, but when he went to college one of his goal was to diversify himself within the beef industry. He worked for the OSU purebred cattle operation while obtaining his bachelor’s degree as well as worked for a year in the OSU meat laboratory on the campus in Stillwater. To gain valuable experience in the cattle feeding industry he worked as an intern for JBS Five Rivers Cattle Feeding LLC in Hartley, Texas. Wallis is now about to complete his master’s degree at OSU in animal science specializing in ruminant nutrition while doing his research in grazing stocker cattle and subsequent feedyard performance.

“As young people in the industry, we can bring advanced technologies and higher education back to introduce to the operation,” Wallis said. “And with my background and the mentors I’ve had, I want to provide quality genetics to commercial producers whether it’s Brangus bulls and females or crossbred females.

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Brangus Breeder Among Experts to Speak at TAMU Short Course

Download Dr. Vineyard’s “Breeding up to Brangus” presentation.

The 58th annual Beef Cattle Short Course is scheduled for August 6-8 at Texas A&M University in College Station, Texas. Conducted by the Texas AgriLife Extension Service, a variety of topics on beef cattle production will be addressed at one of the largest educational gatherings of cattlemen in the industry.

A respected leader in the seedstock industry and distinguished member of the International Brangus Breeders Association (IBBA), Robert S. Vineyard, D.D.S. of Wharton, Texas, is scheduled to present during the event. Vineyard will speak on the subject of “Breeding up to Brangus” during the Applied Animal Breeding and Genetics Session beginning at 8:30 a.m. Tuesday, August 7 along with four other featured guests.

“He will be speaking on how he uses animal breeding and genetics tools at Vineyard Cattle Co. and will cover how the Brangus breed was developed as well as what genetic selection tools he has and is using,” said Joe Paschal, Ph.D., extension livestock specialist in Corpus Christi, Texas.

Vineyard obtained a Bachelor of Science degree in 1962 from The University of Texas and his Doctor of Dental Surgery in 1966 from the The University of Texas Dental Branch in Houston, Texas. Vineyard is a third-generation producer whose grandfather brought some of the first cattle to Texas from Mexico, and his father was one of the earliest members of the Santa Gertrudis Breeders International Association. Vineyard Cattle Co. (VCC) entered the Brangus business in 1972 primarily to breed Brangus cattle to supply range bulls for their commercial cow-calf operation. This event led VCC to the position it proudly has established today.

“I chose Brangus for a combination of the breed’s adaptability, environmental hardiness and for their maternal ability,” Vineyard said. “Brangus are able to withstand and thrive in the harsh climate we have here on the Gulf Coast of Texas.” 

With an extensive background in diverse sciences, Vineyard said he was able to use his knowledge in developing the VCC Breeding Program. VCC was the first in the Brangus breed to perform ultrasounds and determine rib eye size and fat thickness. Vineyard served on the committee, along with Glen Brinkman, that created and developed the Brangus breed’s Expected Progeny Differences (EPDs) in 1982-1984 when the IBBA’s database was initially built.

He was recognized for his pioneering leadership and success as IBBA’s 1989 Breeder of the Year. Vineyard Cattle Company has also produced many Grand and Reserve Champion animals over a four-decade span from the 70’s to the early 2000’s. VCC was also recognized for producing two sires that were given Sire of the Year awards. Tiny 23/6 was Sire of the Year in 1983 and 1984, and Impact 92T17 was recognized three consecutive years in 1990, 1991 and 1992.

Other presenters and topics on the program include Dr. Jim Sanders on factors affecting cow longevity, Dr. Steve Hammack on the impacts of size and weight, Dr. David Riley selected to discuss environmental influences, and Trey Schere of Collier Beefmaster Farms who will discuss the development of Beefmaster cattle and the genetic selection tools they use.

About TAMU Beef Cattle Short Course:

BCSC is a three-day seminar that represents the culmination of knowledge from industry leaders and experts. Each year more than 1,300 beef producers attend BCSC to expand their knowledge of the beef cattle industry and join in the discussion of the most current issues facing producers via seminars, workshops and hands-on demonstrations. Visit the TAMU short course website at for registration information and a 2012 schedule.

Sources: Blair Fannin,