San Antonio All Breeds Sale Proves Strong Demand for Brangus

SAN ANTONIO, TX [March 3, 2014] – The 23rd Annual San Antonio All Breed Bull and Commercial Female Sale set a new record in terms of dollars generated. Hosted February 11-12, 2014, in conjunction with the San Antonio Livestock Show & Rodeo, the event saw 550 head of cattle where 72 bulls and 478 females sold for a gross of $1,688,800.

The 72 bulls representing 10 breeds brought a gross of $370,900 for an average of $5,151 while the 478 head of females sold for a total of $1,317,900 for an average of $2,757.

JLS International's High Grading Bull tops the San Antonio All Breeds Sale. Williams Ranch, Flooresville, Texas, bought the high selling bull for $20,000.

JLS International’s High Grading Bull tops the San Antonio All Breeds Sale. Williams Ranch, Flooresville, Texas, bought the high selling bull for $20,000.

In the annual bull sale, 12 Brangus averaged $7,571, topping averages for Angus, Brahman, Charolais, Gelbvieh/Balancer, Horned Hereford, Polled Hereford, Lim-Flex and Simbrah. Topping the 60 bull offerings was a Brangus bull consigned by JLS International of Devine, Texas, which sold to Williams Ranch of Floresville, Texas, for $20,000. The second high selling bull was a Charolais bull consigned by Sturgess Double S Cattle, LaRue, Texas, which sold to Rocking T Cattle Co, Raymondville, Texas for $9,750.

Of the Brangus females, 35 open heifers averaged $2,464, 40 bred heifers averaged $3,050, and 59 pairs averaged $2,877. Five pair from Jasik Hay Farm, Pleasanton, Texas, sold to Eric Larson, San Antonio, Texas, for $3,400; five pair also from Jasik Hay Farm sold to Ken Seeker, Brenham, Texas, for $3,400. Five breds from Schoenig Land & Cattle, Honey Grove, Texas, sold to Eric Larson, for $4,200. Five opens from Bell Cattle Co., Gainesville, Texas, sold to Carl W Homeyer, Haskell, Texas, for $3,000; and five opens from Indian Hills Ranch, Cranfill Gap, Texas, sold to Kevin Pawelek, LaVernia, Texas, for $3,000.

First Place Brangus Bred Heifers were consigned by MK Ranch of Era, Texas

First Place Brangus Bred Heifers were consigned by MK Ranch of Era, Texas

The Reserve Grand Campion Pen of Females and First Place Brangus & Brangus Cross Pairs were exhibited by Jasik Hay Farms, Pleasanton, Texas

The Reserve Grand Campion Pen of Females and First Place Brangus & Brangus Cross Pairs were exhibited by Jasik Hay Farms, Pleasanton, Texas

First Place Brangus Open Heifers were consigned by Bell Cattle Co. of Gainesville, Texas

First Place Brangus Open Heifers were consigned by Bell Cattle Co. of Gainesville, Texas

Volume buyers of the sale included Eric Larson, Larson 5L Cattle Co., San Antonio, Texas; Corazon Cattle Company, Alameda, N.M.; Leo Hermes, Yoakum, Texas; Ken Seeker, Brenham, Texas; and Billy Polasek, Shiner, Texas.

The sale was managed by Southern Livestock Publishing, Inc., in San Antonio, Texas, and Anthony Mihalski from San Antonio, Texas, who also served as the sale’s auctioneer.

Photos: Southern Livestock Standard, http://www.southernlivestock.com/.

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Successful Brangus Producer Knows What Customers Want

By Brittni Drennan, IBBA Communications Coordinator

Don and Sherry Atkinson

Anyone who is an expert in marketing will tell you the key to a successful marketing plan is to know your audience. When you know who your audience is, you can better serve them and market a product that fits their needs. Don Atkinson may not claim to be an expert in marketing, but he knows exactly who his customers are and what kind of product will fit the needs of their operation.

“I want my customers to be successful in their endeavors,” Atkinson said. “I know my product and offer customers one type of cow that can thrive in their environment.”

A fourth generation cattleman, Atkinson knew at an early age what his calling was in life. Running cattle has always been a staple and a way of life in his family. Atkinson partnered with his father until his passing in 2001, and Atkinson took full ownership of the business and began ranching full time. His ultimate goal is to be remembered for creating a mother cow that thrives in her environment and maintains longevity.

Together, Atkinson and his wife of almost five years, Sherry, run 240 commercial Brangus cows and some registered Brangus cattle in Mullins, S.C. Atkinson switched to breeding Brangus when he bought his first bull in 1990 from Graham DuBose and John Spitzer. After breeding his commercial herd to the Brangus bull, he realized the advantages Brangus genetics had to offer, especially for the environment he was surrounded by near the east coast.

“People need to take advantage of crossbreeding to take advantage of all the opportunities hybrid vigor provides,” Atkinson said. “Crossbreeding allows producers to incorporate all the benefits of improved weaning weights, milk, [intramuscular fat] IMF and others.”

Shortly after buying his first bull and being pleased with his results, Atkinson went to Cow Creek’s Brangus sale in Mocksville, N.C., where he was introduced to Joe Reznicek’s breeding program. Atkinson has now been using genetics from Cow Creek for the last 21 years by utilizing artificial insemination (AI) techniques.

In 2010, Atkinson began breeding his Brangus cows to a registered Angus bull to create Ultrablack calves, following Reznicek’s model. According to Atkinson, his customers in Georgia, Florida, Mississippi and Alabama want purebred Brangus to perform better in a harsher climate. However, Ultrablack cattle enable him to market his Brangus genetics to his customers farther north of the Gulf Coast states.

2012 Weaned Heifer Crop

“If I’m selling to a breeder in Florida, they need to be Brangus to withstand the heat and humidity,” Atkinson said. “Here, not as many people take advantage of the heat tolerance that Brangus provide. They want Ultrablack bulls with a little less percentage Brahman blood. Registered Ultrablacks allow us to introduce Brangus genetics to those who are skeptical.”

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Informative Trichomoniasis Webinar

Boehringer Ingelheim Vetmedica recently hosted an informative webinar on trichomoniasis. This webinar supports an educational effort on trichomoniasis this fall in Texas providing great information for both seed stock and commercial producers on developing a trichomoniasis control program, as well as some recent research on protecting bulls through vaccination.

Dr. Soren Rodning, Assistant Professor at Auburn University, and Dr. Mac Devin, Senior Professional Services Veterinarian – Cattle at Boehringer Ingelheim Vetmedica, share their extensive knowledge and advice.

Listen to the webinar and watch the presentation below, or download the webinar .mov file.

If you have any additional questions, contact Lori Maude .

2011 Brangus Show of Merits Results Announced

Champions Named at 2011 Brangus National Show

by Tyler Dean, IBBA Show Coordinator

Brangus exhibitors from six states brought 89 head of Brangus cattle to Shreveport, La., for the 2011 Brangus National Show of Merit on Saturday, November 5. Longtime Brahman breeder Billy Wayne Key, Sr. of Madisonville, Texas, judged the event. Key has multitudes of real world experience in the cattle industry and has raised not only Brahman cattle, but also Angus, Charolais, and commercial F1 crossbreds. Additionally, he has had numerous judging experiences with American cattle and is currently the oldest and longest serving member of the American Brahman Breeder’s Association’s Board of Directors. Throughout the day, Key evaluated 60 Brangus Females, two Brangus Cow/Calf Pairs, and 27 Brangus Bulls.

Grand Champion Female honor went to Doguet’s Diamond D Ranch of McCoy, Texas. DDD Ms Fancie 804W43 a November 5, 2009, daughter of Brinks Bright Side 607L11, first captured the title of Champion Senior Heifer. Coming from the Heifer Calf Division, DCC Ms Black Sally 915X91 took the Reserve Grand Champion Female title home for Dillard Land & Cattle, LLC of Katy, Texas. The September 23, 2010, female is a daughter of Blackhawk of Brinks 607M17. Miss -C- Extra Stylish 826X2 continued her winning tradition for JLS International of Robertsdale, Ala., by being named the Grand Champion Red Female. 826X2 is a September 3, 2010, daughter of R2 Extra Style 880P and was first named Champion Red Heifer Calf. The Champion Red Summer Heifer, Miss PB Princess of Powerman 596/10 was named the Reserve Grand Champion Red Female. Exhibited by Wellmann Cattle Company of Brenham, Texas, 596/10 is a May 2, 2010, daughter of CX Mr Powerman 226/T1.

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