IBBA Launches Brangus Built Commercial Program

SAN ANTONIO, TX- The International Brangus Breeders Association (IBBA) launched the Brangus Built commercial program designed to help producers identify and garner the added value associated with the Brangus influence of their commercial replacements.

BrangusBUILT tag“The Brangus Built program will give producers who use Brangus genetics an opportunity to highlight those cattle so they can be easily identified,” said Jason Bates, IBBA Director of Field Services and Commercial Marketing. “Most importantly it will help commercial producers looking to purchase Brangus influenced replacements identify those cattle and rest assured they are not just a black or red cow with a little ear.” 

Brangus Built cattle are commercial cattle that are identified as having high valued Brangus influence. The eligible cattle will be assigned ear tags that have the Brangus Built logo along with an individual ID number as well as plenty of room for the producer to add any identification that fits into their program (example: herd ID, dam and/or sire ID, lot number). These tags can stay with that animal indefinitely.

For more than 65 years, the Brangus breed has been known to excel in maternal traits. Brangus cattle have the built-in heterosis from the combination of Angus and Brahman genetics the allows them to transcend other breeds in terms of longevity, fertility, udder soundness, early breed back, and other important maternal traits while still maintaining outstanding performance and carcass characteristics.

The current lows in the nation’s cow inventory and price of feeder cattle has caused a surge in the price of replacement females because so many producers are sending the heifers to the feedlots. The Brangus Built program will help producers maximize their return because a buyer will be willing to spend more knowing those cattle have been identified as having Brangus influence.

In the future, as commercial replacement female prices level off, it will be vital for producers to have an avenue that identifies the added value of their product. The Brangus Built program was designed with that in mind. Contact Jason Bates at (210) 696-8231 to find out about using Brangus genetics and how you can get enrolled for your FREE tags for a limited time, or visit us at www.gobrangus.com for more information.

replacement heifers

Brangus Beat 1.1- Brangus Sales

Welcome to the new “Brangus Beat”. The Brangus Beat is a new educational and information source for IBBA members which will feature topics of interest including market updates, marketing tools, IBBA services, and updates from the IBBA office. This episode gives a market summary of Brangus sales so far in 2014.

Subscribe to IBBA’s YouTube channel BrangusVideo for instant notifications of new videos.

Longevity and Fertility are Profit Drivers for Cattle Operations

by Clifford Mitchell

Reblogged from Cattle Today

DSC_0094_6x4_72Producers in the 21st century beef industry come better prepared than ever before. Continued education programs and an abundance of online resources help cattlemen stay well informed. Record keeping practices have improved and cattlemen have a good handle on the costs associated with their operation.

Tightening margins have forced producers to further evaluate the management plan, running through many different scenarios to find the best production model. For some this was a real eye-opener, for others it reinforced the approach they were taking to manage the herd for a profit. A genetic base complete with a bundle of traits also played a key role in the success of the operation. Many cattlemen have argued with neighbors and colleagues until they were blue in the face over their point of view; however, most will agree longevity built into the female is a definite advantage for most outfits.

“Every year I can keep a cow it cuts my costs $1,500. Because that’s what it costs to get a female into production,” says James Henderson, Bradley 3 Ranch, LTD, Memphis, Texas.

Photo by Penny Bowie

Photo by Penny Bowie

“Operations have to be profit driven. Fertility is a good trait to have and will lead to a long life on many ranches, but females have to be productive. Make sure cows are able to live in your environment, breed back and do it profitably year after year,” says Dr. Robert Wells, Livestock Consultant, Samuel Roberts Noble Foundation in Ardmore, Oklahoma.

“Longevity is one of the reasons we have Brangus females. A lot of times you wouldn’t know that old cow, is not a six or seven year old, because she’s still milking well and raising a good calf,” says Adam Whitesell, Lockwood, Missouri. This operation maintains 600 to 650 Brangus females and retains ownership of the calf crop most years at Decatur County Feedyard in Oberlin, Kansas.

Cattlemen have been programmed into two schools of thought; either buy or raise the replacements that the operation needs. Costs are associated with each method; another big debate among cattlemen looking for the most profitable answers.

“I know it costs us something to get that heifer into production. I have never put a pencil to actual costs. When it’s time, we select our replacements they go to grass and the cull heifers go to the feedyard,” Whitesell says. “I would think a five-year-old after producing three calves would have paid for herself in our program.”

“The cost of a replacement will vary from one operation to the next depending on if heifers are home-raised or bought. The first thing producers need to do is maximize the salvage value of that cull cow,” Wells says. “Quality replacements, from a known source and bred to good calving ease bulls are costing any where from $1,000 to $1,200 in our current market. Most females, depending on the value of the calf she is producing, should pay for themselves by the time they are four or five years old.”


“Just to break even in our operation a cow has to be six and produced four calves,” Henderson says. “According to my calculations, it costs me $1,500 every time I replace a cow. This includes feed, facilities, pasture, semen and labor. None of these things come without a cost.”

Care and handling of these replacements will bring genetics to the forefront when done right. Management could help these females lead long productive lives just by making the right decisions as they are introduced to the next stage in the production cycle.

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San Antonio All Breeds Sale Proves Strong Demand for Brangus

SAN ANTONIO, TX [March 3, 2014] – The 23rd Annual San Antonio All Breed Bull and Commercial Female Sale set a new record in terms of dollars generated. Hosted February 11-12, 2014, in conjunction with the San Antonio Livestock Show & Rodeo, the event saw 550 head of cattle where 72 bulls and 478 females sold for a gross of $1,688,800.

The 72 bulls representing 10 breeds brought a gross of $370,900 for an average of $5,151 while the 478 head of females sold for a total of $1,317,900 for an average of $2,757.

JLS International's High Grading Bull tops the San Antonio All Breeds Sale. Williams Ranch, Flooresville, Texas, bought the high selling bull for $20,000.

JLS International’s High Grading Bull tops the San Antonio All Breeds Sale. Williams Ranch, Flooresville, Texas, bought the high selling bull for $20,000.

In the annual bull sale, 12 Brangus averaged $7,571, topping averages for Angus, Brahman, Charolais, Gelbvieh/Balancer, Horned Hereford, Polled Hereford, Lim-Flex and Simbrah. Topping the 60 bull offerings was a Brangus bull consigned by JLS International of Devine, Texas, which sold to Williams Ranch of Floresville, Texas, for $20,000. The second high selling bull was a Charolais bull consigned by Sturgess Double S Cattle, LaRue, Texas, which sold to Rocking T Cattle Co, Raymondville, Texas for $9,750.

Of the Brangus females, 35 open heifers averaged $2,464, 40 bred heifers averaged $3,050, and 59 pairs averaged $2,877. Five pair from Jasik Hay Farm, Pleasanton, Texas, sold to Eric Larson, San Antonio, Texas, for $3,400; five pair also from Jasik Hay Farm sold to Ken Seeker, Brenham, Texas, for $3,400. Five breds from Schoenig Land & Cattle, Honey Grove, Texas, sold to Eric Larson, for $4,200. Five opens from Bell Cattle Co., Gainesville, Texas, sold to Carl W Homeyer, Haskell, Texas, for $3,000; and five opens from Indian Hills Ranch, Cranfill Gap, Texas, sold to Kevin Pawelek, LaVernia, Texas, for $3,000.

First Place Brangus Bred Heifers were consigned by MK Ranch of Era, Texas

First Place Brangus Bred Heifers were consigned by MK Ranch of Era, Texas

The Reserve Grand Campion Pen of Females and First Place Brangus & Brangus Cross Pairs were exhibited by Jasik Hay Farms, Pleasanton, Texas

The Reserve Grand Campion Pen of Females and First Place Brangus & Brangus Cross Pairs were exhibited by Jasik Hay Farms, Pleasanton, Texas

First Place Brangus Open Heifers were consigned by Bell Cattle Co. of Gainesville, Texas

First Place Brangus Open Heifers were consigned by Bell Cattle Co. of Gainesville, Texas

Volume buyers of the sale included Eric Larson, Larson 5L Cattle Co., San Antonio, Texas; Corazon Cattle Company, Alameda, N.M.; Leo Hermes, Yoakum, Texas; Ken Seeker, Brenham, Texas; and Billy Polasek, Shiner, Texas.

The sale was managed by Southern Livestock Publishing, Inc., in San Antonio, Texas, and Anthony Mihalski from San Antonio, Texas, who also served as the sale’s auctioneer.

Photos: Southern Livestock Standard, http://www.southernlivestock.com/.