Get in Front of Cattlemen at NCBA

Partner with IBBA and come face-to-face with other cattlemen at the National Cattlemen’s Beef Association (NCBA) Annual Convention and Trade Show February 4-7, 2014, in Nashville, Tenn. The oldest and largest convention for the cattle business, the NCBA trade show provides a unique, fun environment for cattle industry members to come together. Do not be the one missing out! Join us in Nashville to help promote Brangus.

Download the flyer for package options and more information. Commitments must be made by Friday, December 13. Email Lindsey Matli or call her at 210-696-8231 today to reserve your spot in the GoBrangus booth!

NCBA participation flyer

The Showman

This year will mark the 47th consecutive year of the International Brangus Show in Houston, Texas, where showman, cattlemen, producers and cattle enthusiasts from all over the world will gather to marvel at the best show cattle in the breed. Almost 50 years of tradition and fellowship follow the Brangus activities in Houston. This feature highlights a great showman and Brangus producer and was initially published in the January 2013 issue of the Brangus Journal.

Myron Saathoff5_1.2013 BJ_72dpi

Myron Saathoff enters the show ring grasping a lead rope in one hand and a show stick in the other trailing a line of perfectly fitted Brangus heifers. At the other end of the halter, Pearl glides alongside Saathoff following his directions. After getting set, Saathoff anxiously awaits the judge’s selection, knowing his heifer is bound to receive the prized purple banner.

Saathoff has stepped foot into many show rings over the last 40 years and is no stranger to the winner’s circle. He initially began showing heifers and steers in high school through FFA while growing up in Hondo, Texas. Now after two back surgeries, one hip replacement, and countless ribbons and awards won, Saathoff is unsure of how many more times he will be able to return to the show ring.

The earlier account was one of the most memorable moments of Saathoff’s show career. Pearl was the offspring of a champion that Saathoff bred and raised at JLS, Pearl’s dam, Tally, was awarded Show Heifer of the Year in 2003-2004, winning three of four major shows that year. Pearl was named International Champion and Show Heifer of the Year in 2009. The very next year, Tally had another daughter, Kelly, who was also an International Champion.

“I like being able to work with show cattle and demonstrate what you’re breeding and what you’re producing,” Saathoff explained. “It’s a way to advertise and showcase your operation to the public and showcase your best cattle.”

Myron Saathoff3_1.2013 BJ_72dpiUpon graduating from high school, Saathoff attended Texas Lutheran College in Seguin, Texas, on a baseball and football scholarship and finished at Texas State University in San Marcos, Texas. He then began working at the local auction barn where his father worked before transitioning to the ranch management sector. He first worked for Larry Blackman of B2B Farms at 20 years old. He got involved in showing again this time in open shows. It was at B2B farms that Saathoff used Big Sir 75/6 and Justana 40/8 as clean up bulls, two of the Brangus foundation sires of today. Big Sir was the grand sire of Titan, who was the sire of Transformer, Big Sir also sired General, one of the maternal foundation sires of the breed. Justana was the foundation sire of Robert Vineyard’s 100 family. Both of these bulls can be found somewhere in most pedigrees popular today.

After working for B2B Farms, Saathoff managed several other operations including Escoba, T Diamond, Star J Ranch, and Star Creek Ranch owned by Curly Taylor where all the Brinks 392 progeny was developed. Saathoff tried his hand in sale management and consulting before settling in at JLS International owned by Jeff Smtih located near Devine, Texas. Now almost 13 years later, Smith and Saathoff together have more than 70 years of experience in the Brangus seedstock business.

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Brangus Opportunity at 2013 NCBA Convention

Once again, Brangus breeders have a huge opportunity to partner with IBBA as well as other Brangus breeders to create a tremendous promotional atmosphere at the upcoming

NCBA Annual Convention and Trade Show
February 6-9, 2013, in Tampa, Florida 

The Cattle Industry Convention is the oldest and largest convention for the cattle business and one of the most well attended cattle industry events of the year. The convention and trade show create a unique, fun environment for cattle industry members to come together to network, create policy for the industry and to have some fun! If you’re in the cattle business, then you need to be in Tampa, Florida.

View the flyer to find out how you can partner with IBBA and participate in NCBA to take advantage of the opportunity to get in front of commercial cow/calf producers, feedlot operators and many other segments of the beef industry. Deadline to commit is December 15, 2012, and materials are needed by January 4, 2013.

2013 NCBA Member Participation Flyer

 

 

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Committed to Quality

Brangus producers have had a long-standing commitment to quality, and now the IBBA is partnering with BQA to improve our product for consumers. At www.bqa.org you’ll find an array of educational material to help you improve management practices and your breeding program. To find a breeder near you, check out GoBrangus.com.

First Generation Producers: A Success Story

Photos and Story by Brittni Drennan
IBBA Communications Coordinator

If you have picked up the latest Jan/Feb issue of IBBA’s FRONTLINE Beef Producer, then you have seen the Jasik family featured on the cover of the publication. Just a few short years ago, this father and son partnership established “Jasik Hay Farms”, now a successful, family-owned commercial cattle operation. They breed their commercial cows to Brangus bulls and market Brangus Gold commercial replacement females. A first-generation farm, this young family has a refreshing perspective on the cattle industry.

Jasik Family The Jasik’s Story
There are a few producers in our demanding, competitive industry who inspire all of us to work harder, be more optimistic, and strive daily to achieve our goals while building integrity instead of just a product. These hardworking cattlemen were building fence with their fathers before they were old enough to go to school and driving tractors well before they had their license. They are those kind of producers whom you hold a high respect for. Meet the Jasik family.

Dustin grew up in the little quiet town of Pleasanton, Texas, where he learned all about the cattle business from his dad, Larry. Dustin worked alongside his dad and followed his every step. Everything Dustin knows about feeding cows, herd management, buying bulls and even fixing fence, he learned from his dad.

“My dad is my biggest influence. He raised me and he’s my best friend,” Dustin said. “We help and learn from each other. I guess that’s how we make it as partners.”

Larry and Dustin partnered to establish “Jasik Hay Farms”. They now run close to 500 Brangus cows for commercial production and have 1,300 acres for coastal hay production, but it was not a short road getting to that point. Dustin started his own business from scratch at age 14 when his dad helped him buy his first set of cows. Just three years later, he leased some land and bought 50 Brangus cows. Dustin, who solely through perseverance and hard work, built a successful business without having anything handed to him.

“If you’re starting from scratch, you have to start out small and grow from there,” Dustin said. “We started from nothing 18 years ago, and being a first generation farm sets us apart.”

Dustin’s biggest critic, he said, is his wife, Kate. The young couple met at a dance after Kate moved from Comfort to Pleasanton when she was 18. Kate was unfamiliar with the agriculture industry growing up, and had limited knowledge about the cattle business. Much like Dustin learned from his father, Kate learned from her husband and took new challenges head on.

“I didn’t know anything about cattle before I met Dustin,” Kate said. “He taught me everything I know. Now we just like to drive around and look at cattle on the farm together.”

Kate contributes significantly to the success of the business. While the guys are sorting cows, she examines the quality and helps with culling. With a smile on her face the size of Texas, Kate doesn’t mind getting her hands dirty. She drives the tractor and helps harvest hay in the summer.

Kate also does the marketing work for the family business designing and placing advertisements, managing the website and publicizing the farm on Facebook. She said there are numerous advantages to using social media, and she uses several venues to publicize the family’s achievements and create awareness and publicity for their business. Using platforms such as Facebook directs people to their website and increases visibility. After advertising their big win in San Antonio last year, Kate said she saw an increase in traffic to their Facebook page and website.

“Social media is a source of free advertising that increases publicity without the cost of print advertising,” Kate said.

Other than exploiting Facebook and the farm’s website to increase interaction with customers, Kate is working on starting a blog. She said because more and more people are joining the social media movement, it is advantageous for producers to utilize these new tools to more effectively communicate with a new audience.

“I think there are a lot of younger people wanting to stay in the ag business but don’t have the resources. Advocacy draws people to our industry,” Kate said, “and our industry must keep up with the times and explore new ways to communicate with young people.”

Between feeding cows and helping her husband, Kate does not miss a beat even with a little one on her hip. The couple had a boy, Barin, in May 2011 and are proud to raise him on a farm learning the cattle business just like Dustin did.

“We live here on the farm and working together allows us to spend more time together,” Dustin said. “We get a lot of joy being able to raise our son on the farm and look forward to teaching him a lot.”

The Jasik family has faced difficult challenges just like other producers have recently. Dustin attributes their continued success to being self sufficient with their hay production and the quality of their Brangus cattle.

“We drive on quality in our replacement females. That’s what we raise and what we market,” Dustin said. “We’re not necessarily trying to grow in numbers. We focus on quality and strive to keep satisfied customers, raising what they want and need, and that’s heifers that will breed easily, milk well and handle well.”

Dustin mentioned several reasons why he breeds his commercial cows to Brangus bulls. He said the primary reason he likes Brangus is the breed’s ability to perform in the harsh South Texas climate. Brangus cows breed back more easily, are more docile, handle better and have very little udder problems from what Dustin has experienced. Additionally, he said they always seem to top the market without fluctuating.

“There’s a market for Brangus bull calves or female calves. Brangus adapt well to different climates, they’re hardy, good quality and good breeders with good mothering-ability,” Dustin said.

Dustin said he responds to their customers’ needs and continually focuses on improving quality. To ensure this high quality, Dustin and Larry enroll their females in the Brangus Gold program, a service provided by the International Brangus Breeders Association (IBBA) that verifies Brangus genetics in commercial females.

“Having been using Brangus Gold for a year, [it] validates quality. The tags reassure our customers who are buying our replacement females that we’re breeding to registered Brangus bulls,” Dustin said.

The Jasiks take pride in the business they have built. They consider their biggest reward winning the San Antonio All-Breed Sale Overall Grand Champion in 2011. This was only the second time in the last 19 years that the Brangus breed received the title. They have also had several Breed Champion Brangus Bred Heifers and Pairs over the last eight years.

The Jasiks have an inspiring story to tell- one of tough challenges and many triumphs. Families like the Jasiks motivate us to work harder and live better.

“You can’t just give up the first dry spell you hit,” Dustin said. “You can’t give up because it will pay off in the end.”

Find out more about the Jasiks and their operation by visiting their website at www.jasikhayfarms.com.

IBBA Teaming up with Angus to Host Tweetups

Attention NCBA attendees, producers, social media enthusiasts and cattle community:

The International Brangus Breeders Association (IBBA) is teaming up with Angus to host two tweetups at the upcoming NCBA Annual Convention and Trade Show in Nashville, Tenn., to connect with industry professionals, agriculture advocates and producers from all over the country. Join conversations about current issues, industry topics, social media uses and benefits, or simply visit with some of our industry’s leaders. Wednesday, February 1, at 6:00 pm, join ag and beef tweeps at the American Angus Association booth (#1061) for discussions about some challenges and innovative ideas related to social media. Gather again at the GoBrangus booth (#1637) Friday, February 3, at 3:00 pm, to discuss solutions to those challenges we all face and how we can apply what we  learned from the Cattlemen’s College and seminars. Take advantage of the opportunity to get to know the faces behind the Twitter handles, hashtags and conversations happening online.

Wondering what a tweetup is? Urban Dictionary defines tweetup as, “An organized or impromptu gathering of people that use Twitter.” We will not pick on or exclude anyone who doesn’t use Twitter; We will only encourage you to start!

Visit http://www.beefusa.org/ to learn more about the NCBA Convention, and click here to see a trade show floor plan.

Get involved in the NCBA Trade Show

Brangus breeders have a huge opportunity to partner with IBBA as well as other Brangus breeders to participate in the upcoming NCBA Annual Convention and Trade Show!

Don’t miss the chance to get in front of Commercial Cow/Calf Producers, Feedlot Operators, and many other segments of the Beef Industry.

View the NCBA Member Participation Flyer to learn more!