Get in Front of Cattlemen at NCBA

Partner with IBBA and come face-to-face with other cattlemen at the National Cattlemen’s Beef Association (NCBA) Annual Convention and Trade Show February 4-7, 2014, in Nashville, Tenn. The oldest and largest convention for the cattle business, the NCBA trade show provides a unique, fun environment for cattle industry members to come together. Do not be the one missing out! Join us in Nashville to help promote Brangus.

Download the flyer for package options and more information. Commitments must be made by Friday, December 13. Email Lindsey Matli or call her at 210-696-8231 today to reserve your spot in the GoBrangus booth!

NCBA participation flyer

BIF to Host Genetic Prediction Workshop

MANHATTAN, Kan. [Oct. 28, 2013] – The Beef Improvement Federation (BIF) will host a Genetic Prediction Workshop in Kansas City, Mo., on December 12-13, 2013, at the Holiday Inn KCI Airport and KCI Expo Center, 11728 NW Ambassador Drive.

The conference is designed to give academic, allied industry, breed association staff and cattle producers a forum to learn about and discuss the latest developments in beef cattle genetic evaluation strategies. The implementation of genomics technologies in national cattle evaluation systems will be the focus of discussion.  Speakers will highlight the experiences and current status of technology deployment at several major US breed associations, experiences developing genomic predictions of genetic merit and alternate strategies for computation of genomically enabled EPDs. The conference will also feature discussion of planned modifications to the system used to compute the Across Breed EPD adjustment factors at the US Meat Animal Research Center.

A USDA multi-state project (NCERA-225) focused on implementation and strategies for national beef cattle genetic evaluation will meet prior to the Genetic Prediction Workshop. This meeting will feature station reports and research updates from a number of committee members.

Registration for the BIF Genetic Prediction Workshop is $100 and includes a buffet breakfast, lunch, dinner and breaks during the conference. For NCERA committee members, an additional registration of $25 is required and includes a breakfast and break for this portion of agenda. Attendees must preregister for the events by December 1, 2013. Online registration and full agenda is available at http://www.ksubeef.org in the ‘Upcoming Beef Events’ section.

LODGING: A room block is available through November 8, 2013 at the Holiday Inn KCI Airport. Room rates are $94 plus applicable tax and are available the nights of December 11 and 12.  Conference attendees should call the hotel reservations department directly at 1-800-957-4654 and identify themselves with the NCERA-225 & BIF Genetic Prediction Workshop block.  Reservations made after 11/8/2013 are accepted based on room type and group rate availability.

For more information about the BIF Genetic Prediction Workshop or the NCERA-225 meeting please contact Dr. Bob Weaber at 785-532-1460 or bweaber@k-state.edu or Lois Schreiner at 785-532-1267 or lschrein@ksu.edu.

Santa Rosa Ranch Purchases Steiner Ranch Herd

Bastrop, TX – After a century in the cattle business and more than 40 years of producing top quality purebred Brangus cattle, XS Steiner Ranch Brangus has dispersed their entire cattle herd to Santa Rosa Ranch. More than 1,000 head of females will be relocated to Santa Rosa Ranch along the Trinity River in Houston County, Texas, and will complement the growing herd of purebred Brangus and Ultrablack cattle that have been developed in their program.

“This is a bittersweet time for our operation,” commented Bobby Steiner of XS Steiner Ranch,  “but I am gratified that this premium cow herd, coupled with the already strong Santa Rosa Brangus operation, will definitely ensure Brangus bull and replacement female buyers with an unequaled opportunity to have access to the most premier Brangus cattle anywhere. I congratulate Gerald Sullivan, his daughter Kelley and their family, as well as General Manager Kent Smith of Santa Rosa Ranch because I know they offer an outstanding program for this herd to join.”

“We are proud to incorporate this stellar herd of cattle into our operation,” added Kent Smith, General Manager of Santa Rosa Ranch. “One would be hard-pressed to find a set of cattle with this reputation for quality and productivity than what Bobby and his family at Steiner Ranch have developed over time. This is a great opportunity for our program.”

Santa Rosa Ranch was founded by the Gerald and Susanne Sullivan family and has locations in Grimes and Houston counties. Under the guidance of GM Kent Smith and Manager Scott Broadus, Brangus and Ultrablack seedstock are developed from the genetic foundation of Brinks Brangus, Gardiner Angus and V8 Brahman cattle. Recently, the program expanded to the historic Rattlesnake Ranch/7J Stock Farm in Houston County, offering expansion opportunities for their current purebred and commercial operation as well as bull development, replacement female and weaned calf programs. For more information about Santa Rosa Ranch, log on to http://www.srrtexas.com or call 936.624.2333.

Source: Kelley Sullivan, Santa Rosa Ranch

Successful Brangus Producer Knows What Customers Want

By Brittni Drennan, IBBA Communications Coordinator

Don and Sherry Atkinson

Anyone who is an expert in marketing will tell you the key to a successful marketing plan is to know your audience. When you know who your audience is, you can better serve them and market a product that fits their needs. Don Atkinson may not claim to be an expert in marketing, but he knows exactly who his customers are and what kind of product will fit the needs of their operation.

“I want my customers to be successful in their endeavors,” Atkinson said. “I know my product and offer customers one type of cow that can thrive in their environment.”

A fourth generation cattleman, Atkinson knew at an early age what his calling was in life. Running cattle has always been a staple and a way of life in his family. Atkinson partnered with his father until his passing in 2001, and Atkinson took full ownership of the business and began ranching full time. His ultimate goal is to be remembered for creating a mother cow that thrives in her environment and maintains longevity.

Together, Atkinson and his wife of almost five years, Sherry, run 240 commercial Brangus cows and some registered Brangus cattle in Mullins, S.C. Atkinson switched to breeding Brangus when he bought his first bull in 1990 from Graham DuBose and John Spitzer. After breeding his commercial herd to the Brangus bull, he realized the advantages Brangus genetics had to offer, especially for the environment he was surrounded by near the east coast.

“People need to take advantage of crossbreeding to take advantage of all the opportunities hybrid vigor provides,” Atkinson said. “Crossbreeding allows producers to incorporate all the benefits of improved weaning weights, milk, [intramuscular fat] IMF and others.”

Shortly after buying his first bull and being pleased with his results, Atkinson went to Cow Creek’s Brangus sale in Mocksville, N.C., where he was introduced to Joe Reznicek’s breeding program. Atkinson has now been using genetics from Cow Creek for the last 21 years by utilizing artificial insemination (AI) techniques.

In 2010, Atkinson began breeding his Brangus cows to a registered Angus bull to create Ultrablack calves, following Reznicek’s model. According to Atkinson, his customers in Georgia, Florida, Mississippi and Alabama want purebred Brangus to perform better in a harsher climate. However, Ultrablack cattle enable him to market his Brangus genetics to his customers farther north of the Gulf Coast states.

2012 Weaned Heifer Crop

“If I’m selling to a breeder in Florida, they need to be Brangus to withstand the heat and humidity,” Atkinson said. “Here, not as many people take advantage of the heat tolerance that Brangus provide. They want Ultrablack bulls with a little less percentage Brahman blood. Registered Ultrablacks allow us to introduce Brangus genetics to those who are skeptical.”

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Brangus Provides New Selection Tools to Commercial Cattlemen

SAN ANTONIO, TX [OCT. 22, 2012]– The International Brangus Breeders Association (IBBA) continues to stay on the cutting edge of the latest technology by providing tools for commercial cattlemen to assist in comparing the expected performance of Brangus sired offspring to that of other breeds. These most advanced tools are Calving Ease EPDs, including Calving Ease Direct and Calving Ease Maternal, which take into consideration the weight and shape of the calf, gestation length and breed of the sire.

“In the past we have only had birth weight EPDs which is extremely important when comparing two or more bulls’ calves within a herd or across herds from the stand point of expected birth weight,” said Joseph Massey, Ph.D., IBBA’s Executive Vice President. “But since birth weight is positively correlated with growth, there has been a tendency for producers to believe that bulls with growth potential will also produce heavier calves, therefore increasing calving difficulty.”

Calving Ease Direct and Calving Ease Maternal clearly help to identify sires that produce calves with growth potential and expected calving ease. While the Brangus breed has always been known as an easy calving breed, the Brangus breed has also become a performance-oriented breed, which has caused some producers to believe that Brangus calves would have calving difficulties like other breeds that have experienced this effect.

Massey said the Calving Ease EPDs will be very beneficial in identifying Brangus sires with both growth EPDs and highly desirable calving ease. This will be even more useful to commercial producers that have already discovered Brangus sired calves have excellent growth with little to no calving difficulties.

Calving Ease Direct is a measure of the ease of which a bull’s calves will be born since it is taking into account more than weight, like shape of the calves, and it is well established that Brangus calves have a tendency to be longer and narrower at birth than the British or Continental breeds. While Calving Ease Maternal is equally valuable, it may not be used as much at the commercial level since many, if not most, calves are terminal and most females never have a chance to produce offspring. However, it will have an important role when commercial females are retained for replacement.

As a commercial producer, understanding Calving Ease EPDs and knowing when and how to use them will pay great dividends, especially when selecting easy calving bulls with high performance EPDs. While Calving Ease EPDs have been available within other breeds, it has not been until the multi-breed models have become available that calving ease could be calculated for composite breeds or percentage cattle as recorded by other breed associations.

All commercial producers interested in evaluating Brangus Calving Ease EPDs are encouraged to visit the www.GoBrangus.com website at or call the IBBA office at 210-696-8231 for information on any specific animals of interest. All EPDs are available to anyone for review.

Brangus Producer Inducted into the Cowboy Hall of Fame

SAN ANTONIO, TX [October 5, 2012] – R.L. Robbs, President of the International Brangus Breeders Association (IBBA) Board of Directors, was inducted into the Willcox, Ariz., Cowboy Hall of Fame Thursday, October 4, 2012. He was selected and honored by his peers for his involvement and dedication to the livestock industry at the local, state and national levels, as well as for his stewardship and preservation of natural resources.

“I feel honored to be recognized by my community and peers as someone who is just doing what they love to do every day,” Robbs said. 

R.L. Robbs

R.L. Robbs, President of the IBBA Board of Directors, of Willcox, Ariz., was recently inducted into the Arizona Cowboy Hall of Fame for his dedication and service to the cattle industry.

The Willcox Chamber of Commerce and Agriculture hosted the 30th annual Cowboy Hall of Fame dinner to recognize Robbs and two other inductees, Chad Bourne and Jack Post. These deserving inductees exhibit compelling work ethics, perseverance and genuine characteristics of a treasured heritage and lifestyle.

Robbs grew up on a small farm in West Texas and graduated from Plainview High School. He continued his higher education at West Texas State University, now West Texas A&M University, in Canyon, Texas, where the highlight of his collegiate career was winning the collegiate livestock judging contest at the Houston Livestock Show his senior year. After receiving his bachelor’s in Animal Husbandry, Robbs worked on his graduate work at New Mexico State University in Las Cruces, N.M., and then served two years in the United States Army. Following his time in the service, Robbs moved to Willcox, Ariz., where he met and married his wife, Sally. Together, they own and manage Robbs Brangus cattle operation.

Robbs has been breeding, showing and promoting Brangus cattle for the last 45 years and has proven to be a tremendous asset to the cattle industry. He has been a dedicated member of the Southwest Brangus Breeders Association (SWBBA) for most of his professional career and has also been an integral supporter of the Southwest Junior Association.

For more information about Robbs and other Brangus operations, visit www.gobrangus.com.

About the Willcox Cowboy Hall of Fame:

In early 1983 a small group of Willcox leaders launched an effort to honor one of the important resources of the Willcox area – its people. The first six charter members were selected and their portraits painted ready for the first induction ceremony held in September 1983. The inaugural event was celebrated with a steak dinner and proved to be a great success. While initially housed at the Willcox Chamber of Commerce building, the Cowboy Hall of Fame portrait gallery is currently located in the Rex Allen ‘Arizona Cowboy’ Museum in the historic downtown area.

Source: http://www.willcoxchamber.com/CHF_background.shtml

Brangus to be Featured on The American Rancher October 1, 2 & 7

Brangus will be featured on the popular show The American Rancher on RFD-TV throughout next week. Geared toward and widely viewed by a true ranching audience of more than 100,000 weekly viewers, The American Rancher is a half-hour television series enjoying its eighth year of being included in the RFD-TV lineup.

“We are really excited about this upcoming episode and know it will be a great way to showcase the application of Brangus genetics in the commercial beef industry,” said Ben Spitzer, Commercial Programs Director at the International Brangus Breeders Association (IBBA).

The episode highlighting operations successfully implementing Brangus genetics will air three times during the first week of October, just ahead of many fall cattle sales. Cattle enthusiasts and those involved in the beef industry are encouraged to tune in to The American Rancher, and set the DVR to record the following shows: Monday, October 1, 2012, at 8:00 p.m.; Tuesday, October 2, 2012, at 10:00 a.m.; and Sunday, October 7, 2012, at 11:00 a.m.

According to The American Rancher website, the television series educates audiences about the ranching lifestyle and the people working to shape the industry from a more personal perspective. The series has featured a variety of beef breeds and successful producers from all over the country. Visit The American Rancher website for more information about the series at www.theamericanrancher.com.

For more information about the advantages of Brangus genetics and IBBA marketing programs, visit the IBBA website at www.GoBrangus.com.

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