Aussie Buyer Pays $70,000 for Brangus Cow


Oaks Ms Csonka 541T7

An Australian cattle stud has turned heads in the global genetics market after paying $70,000 U.S. dollars (AU$76,000) for a Brangus cow in the Ideal Video Customer Appreciation Sale hosted March 6, 2014, in conjunction with the International Brangus Breeders Association (IBBA) Annual Convention in Houston, Texas.

The Oaks Miss Csonka 541T7 was purchased by a partnership of Tony Westbrooks of Bushley Creek Cattle Co. in Olla, La., and the Pearce family of Telpara Hills in Australia. Westbrooks also purchased another cow in partnership at the same sale for $70,000, but the partnership chose the option to purchase 2/3 interest, therefore making 541T7 the highest selling cow in the Ideal Video Productions sale and in recent memory.

Telpara Hills runs a herd of approximately 1,000 stud animals near Atherton in north Queensland, Australia.

Stephen Pearce said it is in the unique position to be the only Australian stud to have sold 15 animals for more than $20,000 each in the past few years, including new records for three heifers sold for between $22,000 and $25,000 at Rockhampton last year.

He believes the highly credentialed cow should have no problem returning on the enormous outlay based on the valuable embryos she will produce and the female calves to be retained as part of the Telpara herd.

“Hopefully she has three flushes for us in a given year, and hopefully she produces about 20 embryos per flush. So if we get 50 percent conception rate, that’s 10 calves of which five will be heifers.”

“So 15 heifers a year at least we’ll retain out of that cow, and I suppose the value will be in those retained daughters in our herd, which we’ll then pass onto our bull producers who will have progeny and grand progeny out of that cow.

“So that’s hopefully how we’ll return our money back.”

Only two calves from Oaks Ms Csonka have been offered at auction, both for an average of $20,000. She also ranks in the top of the International Brangus Breeders Association’s (IBBA) performance evaluations for weaning weight, yearling weight, maternal traits, rib eye area and marbling.

Pearce said the stud’s latest acquisition will be staying put in Texas where the family also runs a herd of embryo donor females.

“I’m probably the only cattleman that every now and again hopes for a high dollar,” he laughed.

“We don’t know what will happen in the cattle industry. There are downturns and upturns, and yeah, we’ve got a lot of faith in this cow.”